S$2$ Prime Breakeven Calculation Thoughts

I. Given overhead divided by projected sales $=$ overhead per unit

$$1,000,0002,000,000=$$$\mathrm{.}50$ per unit $($allocated fixed cost per unit$)$

Direct cost less quantity discounts

Direct cost per unit plus allocated fixed cost per unit

Calculate the even cent breakeven SRP for the Duo$-$Pak and the Refill.

A$.,10\%$ Brokers' commission and price to retailers$*$

II$.$ Statement of Problem$/$Opportunity

A$.$ Primary $-$ Undetermined pricing strategy

B$.$ Secondary

Target market not established

Positioning strategy in question

Undetermined IMC plan and budget

Competitors' reaction to a Prime introduction not analyzed

III. Recommended Action

A$.$ Primary $-$ Establish an initial SRP for the Duo$-$Pak of $$?.??$ And Refill of $$?.??.$

B$.$ Secondary

$?.??$

$?.??$

$?.??$

$?.??$

As you establish a SRP for the Duo$-$Pak and Refill, a breakeven $($BE$)$ suggested retail price $($SRP$)$ must be determined

first using the given numbers $($unit method is recommended$).$ The brokers' commission and retailers' markup are given

as percent of selling.

Following BE set your actual SRP considering $1)$ Psychological pricing concepts, $2)$ Captive$-$Product concept, $3)$

Premium pricing concept, $4)$ Competitive Analysis suggest best if Windex does not react S$2$ Prime Breakeven Calculation Thoughts I. Given overhead divided by projected sales $=$ overhead per unit $$1,000,000-$:$2,000,000=$$$\mathrm{.}50$ per unit $($allocated fixed cost per unit$)$ Direct cost less quantity discounts Direct cost per unit plus allocated fixed cost per unit Calculate the even cent breakeven SRP for the Duo$-$Pak and the Refill. A$.10\%$ Brokers' commission and price to retailers$*^(**)$ markup on selling concept required II$.$ Statement of Problem$/$Opportunity A$.$ Primary $-$ Undetermined pricing strategy B$.$ Secondary Target market not established Positioning strategy in question Undetermined IMC plan and budget Competitors' reaction to a Prime introduction not analyzed III. Recommended Action A$.$ Primary $-$ Establish an initial SRP for the Duo$-$Pak of $$?.??$ And Refill of $$?.??.$ B$.$ Secondary $?.???.???.???.??$ As you establish a SRP for the Duo$-$Pak and Refill, a breakeven $($BE$)$ suggested retail price $($SRP$)$ must be determined first using the given numbers $($unit method is recommended$).$ The brokers' commission and retailers' markup are given as percent of selling. Following BE set your actual SRP considering $1)$ Psychological pricing concepts, $2)$ Captive$-$Product concept, $3)$ Premium pricing concept, $4)$ Competitive Analysis suggest best if Windex does not react