${?}_{{?}_{{?}_{?}}{?}_s\text{e}\text{g}\text{m}\text{e}\text{n}\text{t}\text{a}\text{t}\text{i}\text{o}\text{n}is\text{b}\text{a}\text{s}\text{e}\text{d}on\text{p}\text{e}\text{r}\text{s}\text{o}\text{n}\text{a}\text{l}\text{i}\text{t}\text{y}\text{,}\text{m}\text{o}\text{t}\text{i}\text{v}\text{e}\text{s}\text{,}\text{a}\text{n}\text{d}\text{l}\text{i}\text{f}\text{e}\text{s}\text{t}\text{y}\text{l}\text{e}\text{.}}$

Question $14$ options:

Demographics

Family life cycle

Character

Benefits

Psychographics