s Market case is thus one that will certainly trigger strat classroom discussions over staying the course with a successful strategy that is based on maintaining tradition, versus evolving Lola's strategy to serve a new customer$-$market segment.

Students should develop an appreciation of the need for companies to tailor a strategy and shore up their dynamic capabilities to contend with changes in customer power.

Before beginning this exercise, you will need to read the Lola's Market case.

Which of the following statements about the five competitive forces is accurate?

Select the best response$($s$)$ from the options provided.

a$.$ While substitution and entry threats remain weak, supplier power is moderate at least for the large national chains and even stronger for regional or local supermarkets.

b$.$ The threat of new entrants is the strongest of the competitive forces.

c$.$ Significantly, combined with pressure from suppliers, the bargaining power of consumers and intense competitive rivalry severely curtail profitability and returns on investment in the U$.$S$.$ supermarket industry.

d$.$ The overall assessment of industry attractiveness places the supermarket industry as moderately attractive.

e$.$ The bargaining power of consumers will be the strongest in this industry.

$($Click to select$)0$