Question: s the most appropriate strategy when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not
s the most appropriate strategy when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.
Select a response.
Localization strategy
International strategy is the most appropriate strategy when the firm simultaneously faces strong pressures Transnational strategy al responsiveness.
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