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The task of driving forces analysis is to @ @ @ (1) develop a comprehensive list of all the potential causes of changing industry conditions, (2) rank these causes from highest impact to lowest impact. and (3) separate the causes into two categories those that originated in the outer ring of the macro-environment and those that originated in the inner ring. (1) identify what the driving forces are; (2) determine whether the collective impact of the driving forces will be to (a) increase or decrease market demand. (b) make competition more or less intense, and (c) lead to higher or lower industry profitability; and (3) determine what strategy changes are needed to prepare for the impacts of the driving forces. predict (1) which new driving forces will emerge next, (2) how strong they will be, and (3) whether their impact on future profitability will be favorable or unfavorable. determine which of the five competitive forces is the biggest driver of industry change and whether the impact of any changes in overall competitive intensity will cause industry profitability to rise or fall. learn what the industry key success factors are, how they might change in the future, and whether any such changes will have a favorable or unfavorable impact on the intensity of each of the five competitive forces