s with measuring performance need to be carefully thought through in terms of choosing the right benchmarks, adjusting for risk, and setting a time frame. To keep assessments from being wrong, it's important to make sure that benchmarks match investment strategies and asset classes. Using advanced risk-adjusted performance measures also helps get a good picture of performance compared to risk. Looking at performance over a number of different time periods takes into account different market cycles and gives a full picture of how well a strategy works