Sabrie Salleh and Khairul Anwar Azhari are the founders of Burger Bakar Abang Burn(BBAB). They learnt the

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Sabrie Salleh and Khairul Anwar Azhari are the founders of Burger Bakar Abang Burn(BBAB). They learnt the art and gained experience in preparing high quality grilledburgers from Australia. They started their humble small burger stall business back in2012 at Dagang Avenue Food Court in Ampang. “We are in the business of sellinghappiness” is the mantra that flourishes BBAB since 2012. In 2014, after two years ofestablishment, BBAB has successfully incorporated franchise method to furtherincrease its market share in Malaysia.

Along with BBAB steady performance, the founders believe that they should exploreand exploit new opportunities in the foreign market. Since they feel quite close toAustralian business environment, they are considering the market for BBAB firstinternational expansion. They are aware that responding to pressure for nationalresponsiveness and pressure for global integration are critical to ensure foreignexpansion works effectively. However, they do not have sufficient and solid informationwith regards to international strategy. They strongly believe that they need to listen toprofessionals before they can make their final decision. In this case, they stronglybelieve that IBM641 students are the most competent and reliable talents in analyzingthe following questions:

1. Should BBAB execute international strategy, global strategy, transnational strategyor multidomestic strategy for its international expansion in Australia? Write solidjustification.
2. For the recommended strategy, illustrate and explain systematically the appropriateprimary value chain activity of BBAB in Australia.

3. Then, for each value chain activity, state whether BBAB should engage inconcentrated or dispersed configuration. Provide solid justification.