Question: Safety First executives based their decision to use direct mall because, of all media, direct mall Multiple Cholce allows Safety First to communicate directly with

Safety First executives based their decision to use direct mall because, of all media, direct mall
Multiple Cholce
allows Safety First to communicate directly with the consumer.
Is the cheapest medlum to use.
has a low CPM.
doesn't have much waste.
Is used only by large companles such as sarety first.
 Safety First executives based their decision to use direct mall because,

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