Question: Safety First executives based their decision to use direct mail because, of all media, direct mail Multiple Choice doesn t have much waste. allows Safety

Safety First executives based their decision to use direct mail because, of all media, direct mail
Multiple Choice
doesnt have much waste.
allows Safety First to communicate directly with the consumer.
is used only by large companies such as Safety First.
has a low CPM.
is the cheapest medium to use.

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