Sales Call Planner Preparation Activities: $-$ Tips to complete your Industry

Analysis

Industry and Market Analysis

Some of the key areas that should be addressed in this section include:

$$ Give a brief description$/$overview of the Canadian Music Instrument

and Supply industry.

$$ Define the industry in terms of historical background, the geographic

area, it services and the products offered within industry

$$ Review trends and growth patterns that have existed within the music

industry. For example, how big is the industry? How is the music industry

segmented?

$$ Identify factors that influence the Canadian Music Instrument and

Supply industry and the Guitar Industry. These might include

government regulatory policies and competitive practices of other

$$ A description of the market$/$s to be served. $($string or guitar and or

musical instrument stores market$)$

$$ This should include information about projected growth, potential

changes in consumer demand weaknesses of the market and

anticipated trends or cycles that could affect product performance.

$$ Review trends and growth patterns that have existed within the String or

Guitar and or Musical instrument stores market

o Is the market large, growing, young, fragmented, and has

low operating margins?

o Structurally Attractive: Low Barriers to Enter, so is Easy to

Enter and Compete

o Favourable Environmental & Business Trends

o Importance of Product to Customers: No Good Substitutes

Available in Other Industries

$$ Review trends and growth patterns that have existed within the String or

Guitar and or Musical instrument stores market.

o Is the market large, growing, young, fragmented, and has

low operating margins

o Structurally Attractive: Low Barriers to Enter, so is Easy to

Enter and Compete

o Favourable Environmental & Business Trends

o Importance of Product to Customers: No Good Substitutes

Available in Other Industries

$$ Describe customers segments in the market. Describe the customer

need that the product or service satisfies. Provide demographics about

customers within market and show how the product your company

offers falls within those demographics.

Use the Funnel Approach to structure your

information as you write your Industry analysis