Sales force compensation is usually commission$-$based. While this typically motivates the sales force, a potential risk we talked about in class is that

A$)$ that it may motivate salespeople to try to sell products that the customer doesn't need

B$)$ it will not be effective if competing companies use the same approach

C$)$ this will require unnecessary extra work for the HR department

D$)$ the motivational effect will be too delayed to have an impact on sales person behavior

E$)$ it will send a confusing message to the sales team

The retailer Target has several private labels, such as Market Pantry and Kindfull. One of the advantages of this strategy is tha

A$)$ it helps create a unique assortment of products nut available elsewhere

B$)$ these help the retailer create a narrow and well$-$defined assortment profile

C$)$ these are typically only offered to loyal Target customers, so therefore they provide an opportunity for VIP customer treatment

D$)$ these brands tend to be higher in price so$,$ therefore, help create a prestige retail image

E$)$ these will increase the assortment width

Retailers that offer high levels of service typically also.

A$)$ limit the store's opening hours

B$)$ focus exclusively on older consumers

C$)$ have higher than average price levels

D$)$ have high inventory turnover

E$)$ reduce costs on the in$-$store environment instead to keep total costs down

If an online ad "goes viral," it means that

A$)$ the frequency will be maximized

B$)$ total reach will be negatively affected

C$)$ the message will be uncoded

D$)$ user$-$generated content about the ad will be negative

E$)$ many people will end up watching the ad

As part of its strategy, a company will send out press releases about new products to encourage the news medra to write out these products.

A$)$ sales promotions

B$)$ advertising

C$)$ public relations

D$)$ news aggregation

E$)$ product placement