Question: Sales & Marketing - Module 16 Final Project Product Development (this will form part of your final assessment) Identify a product you would like to

Sales & Marketing - Module 16

Final Project

Product Development (this will form part of your final assessment)

  1. Identify a product you would like to offer within the hospitality industry.

  2. Describe the product. What is it? What are its features. What makes it unique. (Minimum 300 words)

  3. Determine your target market. Outline the demography of the target market. Outlining why this group is chosen. (Minimum 300 words)

  4. Build a promotional strategy. Focus on the message to be conveyed, a basic strategy, an advertising and/or digital marketing strategy, and an example of a public relations idea to complement the promotional strategy. How will you brand the product? (Minimum 500 words)

  5. Use graphics, pictures, symbols to enhance your work.

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