$$

$$ sales$-$oriented

Question $7(1$ point$)$

Frances has a company and always looks for potential customers through advertising, trade shows and conventions, social media, webinars, or direct mail and telemarketing programs. Frances realizes that favorable publicity can also help her. She carefully reviews company records of past purchases by clients and checks her firm's website to look for comments and questions about her products. Frances is carrying out which part of the selling process?

$$ Lead generation

Lead qualification

Preapproach

$$ Needs assessment