Sales/volume forecasting for the Metabical - Pricing and Packaging, and Demand Forecasting for a New Weight-Loss Drug, using the HBSP worksheet e (found under the Supplemental Materials tab) or you can download it Metabical Forecasting Spreadsheet. Please note that Sales Forecasting is done in terms of units - so please do not include price in your calculations. Here is a visual representation: (you can download the file by clicking on the image as well) METABICAL Metabical - Pricing and Packaging, and Demand Forecasting for a New Weight-Loss Drug Method 1 Year 1 Year 2 Year 3 Year 4 Year 5 Number of Americans with BMI between 25 and 30 x 35% actively trying to lose weight x 15% who are comfortable using diet pills 10% who might purchase Metabical in Year 1 adding 5% each subsequent year plus 60% buy a second package plus 20% of these buy a third package unit sales unit sales unit sales Sales unit sales Method 2: Number of Americans with BMI between 25 and 30 x 12% say they will go to a doctor to request prescription 10% who might purchase Metabical in Year 1 adding 5% each subsequent year plus 60% buy a second package plus 20% of these buy a third package unit sales unit sales unit sales Sales unit sales Method 3: Ideal target (overweight females, 35-65, college-educated) 30% who might purchase Metabical in Year 1 adding 5% each subsequent year plus 60% buy a second package plus 20% of these buy a third package unit sales unit sales unit sales Sales unit sales Sales/volume forecasting for the Metabical - Pricing and Packaging, and Demand Forecasting for a New Weight-Loss Drug, using the HBSP worksheet e (found under the Supplemental Materials tab) or you can download it Metabical Forecasting Spreadsheet. Please note that Sales Forecasting is done in terms of units - so please do not include price in your calculations. Here is a visual representation: (you can download the file by clicking on the image as well) METABICAL Metabical - Pricing and Packaging, and Demand Forecasting for a New Weight-Loss Drug Method 1 Year 1 Year 2 Year 3 Year 4 Year 5 Number of Americans with BMI between 25 and 30 x 35% actively trying to lose weight x 15% who are comfortable using diet pills 10% who might purchase Metabical in Year 1 adding 5% each subsequent year plus 60% buy a second package plus 20% of these buy a third package unit sales unit sales unit sales Sales unit sales Method 2: Number of Americans with BMI between 25 and 30 x 12% say they will go to a doctor to request prescription 10% who might purchase Metabical in Year 1 adding 5% each subsequent year plus 60% buy a second package plus 20% of these buy a third package unit sales unit sales unit sales Sales unit sales Method 3: Ideal target (overweight females, 35-65, college-educated) 30% who might purchase Metabical in Year 1 adding 5% each subsequent year plus 60% buy a second package plus 20% of these buy a third package unit sales unit sales unit sales Sales unit sales