Sales/volume forecasting for the Metabical Pricing and Packaging, and Demand Forecasting for a New Weight-Loss Drug, using the below outline.

Method 1:	Year 1	Year 2	Year 3	Year 4	Year 5
approx 34% of us population (230M) has a BMI of 25 to 30
Number of Americans with BMI between 25 and 30	78200000	78200000	78200000	78200000	78200000
x 35% actively trying to lose weight	27370000	27370000	27370000	27370000	27370000
x 15% who are comfortable using diet pills	4105500	4105500	4105500	4105500	4105500
10% who might purchase Metabical in Year 1 adding 5% each subsequent year						unit sales
plus 60% buy a second package						unit sales
plus 20% of these buy a third package						unit sales
Sales						unit sales
Method 2:
Number of Americans with BMI between 25 and 30
x 12% say they will go to a doctor to request prescription
10% who might purchase Metabical in Year 1 adding 5% each subsequent year						unit sales
plus 60% buy a second package						unit sales
plus 20% of these buy a third package						unit sales
Sales						unit sales
Method 3:
Ideal target (overweight females, 35-65, college-educated)
30% who might purchase Metabical in Year 1 adding 5% each subsequent year						unit sales
plus 60% buy a second package						unit sales
plus 20% of these buy a third package						unit sales
Sales						unit sales