Sally calls, sounding pretty upset. You ask her what happened, Did you lose a 'Souffl' today or
Question:
Sally calls, sounding pretty upset. You ask her what happened, "Did you lose a 'Souffl' today or something?" Not laughing, she starts to tell you she read that a franchise business discriminated against a disabled person because the company's official website did not have an accessibility policy.
A disabled person sued based on denying access to the company's website and won! You state, "I guess that's possible. Denial of accessibility is an established legal ground to sue under the Americans with Disabilities Act (ADA)Links to an external site.. But, how in the world could a webpage not be accessible to a disabled person? Or, for that matter, how would it be accessible? How does that happen?" Sally replies, "I forgot one thing; the person suing was blind!" "It still doesn't make sense to me," you state.
- Identify the statutory provisions of the ADA (if any) that were violated by Dunkin' Donuts.
- Analyze your device intended functions and applications that potentially violate the ADA. Include the ADA statutory sections that impact its use in the business.
- Compare the applicability of the ADA to your device what changes would you implement to reduce any potential liability claims.
- Are there steps that your company can implement to guarantee that your website is compliant with the Americans with Disabilities Act? If so, what are they? List them and identify whether they ADA statutory provisions or some other source.
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day