Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, has tasked Samantha with reaching a target sales quota in the current quarter. Due to the Covid-19 pandemic, a small mom and pop clothing store that has little/no online presence has come to Samantha and her team for help and advice to grow its customer base.

• What are the top three strategies Samantha might offer the mom & pop clothing store, relative to adopting a digital marketing campaign?
• How would Samantha incorporate search engine optimization into her suggestions to the mom & pop store?

Answer rating: 100% (QA)

Top Three Digital Marketing Strategies for the Mom Pop Clothing Store 1 Social Media Marketing Utilize platforms like Instagram and Facebook to showca... View the full answer