Question: SAMPLE 2 : Read the following e-mail report and rewrite it using the direct writing approach. To: susan@patterson.com Subject: Competitors' Analysis Dear Susan: As you

SAMPLE 2 :

Read the following e-mail report and rewrite it using the direct writing approach.

To: susan@patterson.com

Subject: Competitors' Analysis

Dear Susan:

As you requested, I compared the website of our two main competitors: Creative

Communications (CC) and Adaptive Solutions (AS).

The AS website uses a consistent navigation format throughout its site. Te CC

menus differ on several pages, which make finding specific information very

difficult. Additionally, the AS website describes workshop topics, provides samples

Power Point demonstrations, and links their handout examples. The CC site lists

their workshop topics with a brief description of each, but does not provide

additional materials.

Finally, the overall appearance of the AS website is more professional. The

content is well organized and the text is easy to read. I found it difficult to find

information on the CC site and had a hard time reading the 10-point text.

The analysis shows that Adaptive Solution's website is more effective based on

ease of use, comprehensive content, and general appearance. Let me know if you

need a more detailed analysis of these two sites. I look forward to working on our

own company's web design team.

Best,

Florence

Florence Smith, Consultant

The Field Patterson's Group

50 Robson Street

Saskatchewan, S7N 4A2

www.fieldpatterson.com

PH: 306 293 576

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