Sample Assignment

You have recently joined the marketing team at Kickerco, a company which has been trading nationally for many years. The company would like to start to trade internationally. The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise to assist in the development of this area of work.

Task 1 Formal brief

The senior management team have asked you to brief them on the implications of international marketing for organisations in general. Write a formal briefing paper for the senior management team to read.

In the briefing paper you must:

• assess the market research requirements for international marketing
• analyse how the business case for international marketing can be justified
• assess the risks which must be considered for international marketing.

Extension activities:

To gain a merit grade you must also:

evaluate different methods of international marketing.

To gain a distinction grade you must also:

analyse the way in which financial and pricing issues may affect international operations.

LO1, ACs 1.1, 1.2, 1.3, 1M1, 1D1

Task 2 Report

The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an international marketing strategy. Write a report for the senior management team. In the report you must:

• analyse the features of international markets
• evaluate the operational considerations that should be taken into account when developing an international marketing strategy
• analyse the characteristics of an international marketing strategy.

Extension activities:

To gain a merit grade you must also:

evaluate the legal implications associated with developing and implementing an international marketing strategy.

To gain a distinction grade you must also:

choose an organisation you know well or one where you have access to detailed information. Evaluate the chosen organisations international marketing strategy.

LO2, ACs 2.1, 2.2, 2.3, 2M1, 2D1

Task 3 Presentation

The senior management team would now like to understand the requirements of international marketing communications. Develop a presentation with an accompanying handout for the senior management team. You do not need to actually deliver the presentation. In the presentation you must:

• evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications
• assess the role of technology in international marketing communications
• assess the implications and requirements of different sales and marketing communications strategies.

Extension activities:

To gain a distinction grade you must also:

Analyse the concept of glocalization and review its impact on communications.

LO3, ACs 3.1, 3.2, 3.3, 3D1

Guidelines for assessors The assignments submitted by learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit. To achieve a merit or distinction grade, the learners must demonstrate that they have achieved all the criteria set for these grades. Where work for the pass standard is marginal, assessors can take account of any extension work completed by the learners. The suggested evidence listed below is how learners can demonstrate that they have met the required standards. LOs and AC Task number 1. LO1, AC 1.1, 1.2, 1.3, 1M1, 1D1 Suggested evidence Suggested additional Suggested additional PASS evidence MERIT evidence DISTINCTION The briefing paper must be written in a format The learner must examine The learner must break down suitable for a senior management team. The strengths and weaknesses and examine in detail the way learner must use available information to make a of different methods of in which both financial and judgement about the market research international marketing pricing issues may affect requirements for international marketing. The and must make a valid international operations. learner must break down and examine in detail conclusion or reasoned the ways in which an organisation can justify the judgement business case for international marketing. The learner must examine the risks organisations must consider for international marketing assessing each one in turn and make a judgement about their relevance and importance. The report must be written in a format suitable for The learner must examine The learner must choose an a senior management team. The learner must and judge the legal appropriate organisation and break down and examine in detail the features of implications associated then consider the strengths and international markets, using examples to with developing and weaknesses of the chosen illustrate the points made. The learner must implementing an organisation's international judge from different perspectives and make international marketing marketing strategy, making a conclusions about the operational considerations strategy. reasoned judgement. that an organisation should take into account when developing an international marketing strategy. The learner must break down and examine in detail the characteristics of an international marketing strategy. The presentation and the accompanying handout The learner must break down must be developed in a format suitable for a into parts and examine the 2. LO2, AC 2.1, 2.2, 2.3, 2M1, 2D1 3 LO3, AC 3.1, 3.2.3.3, 3D1 concept of glocalization' and revisit the positive and negative aspects of its impact on communications senior management team. The learner must judge and make valid conclusions about the way in which local customs, culture, language and ethical considerations may affect marketing communications. The learner must make a judgement about the role of technology in international marketing communications using examples to support the assessment. The work on the implications and requirements of different sales and marketing communications strategies must be detailed and lead to reasoned judgements