Sample question Sample question Q4. AMC wants to use a behavioral dimension to segment movie customers. Which of the following is a possible option for AMC? a) degree of optimism Variables that combine personality, values, attitudes, interests, and lifestyles of consumers for segmentation purposes are referred to as what? b) distance between consumer's home and the theater c) frequency of movie rental d) A and C only e) A, B, and C a) Behavioral variables b) Aspirational variables c) Psychographic variables d) Demographic variables