Question: samsung case study Q2. Pick one category (computers, phones, appliances, etc.) - discuss the basic marketing strategy ('choosing the value'). Include: 1. Target market description

samsung case study

Q2. Pick one category (computers, phones, appliances, etc.) - discuss the basic marketing strategy ('choosing the value'). Include: 1. Target market description (what they want, who they are), 2. Positioning - how is Samsung's products in your chosen category different than competitors? Do the products share the value proposition discussed in business strategy?

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