Question: Samsung was split into five companies electronics remained under Lee Kun-Hees leadership, and the other four companies were run by other sons and daughters of

Samsung was split into five companies; electronics remained under Lee Kun-Hee’s leadership, and the other four companies were run by other sons and daughters of Lee Byung-Chull”. The statement above portrays that Samsung grew into a large multinational enterprise.

Discuss the challenges that multinationals such as Samsung face in implementing their global strategy.

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Multinational enterprises like Samsung face several challenges in implementing their global strategy Here are some key challenges 1 Cultural Diversity Challenge Operating in multiple countries means d... View full answer

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