Samsung was split into five companies; electronics remained under Lee Kun-Hee’s leadership, and the other four companies were run by other sons and daughters of Lee Byung-Chull”. The statement above portrays that Samsung grew into a large multinational enterprise.

Discuss the challenges that multinationals such as Samsung face in implementing their global strategy.

Answer rating: 100% (QA)

Multinational enterprises like Samsung face several challenges in implementing their global strategy Here are some key challenges 1 Cultural Diversity Challenge Operating in multiple countries means d... View the full answer