San Remo launched a campaign called 'Make Friday Night Pasta Night' from February to July 2022. It is a multi-media campaign including video and print ads; see a print ad (over the page) from this campaign that was published on the back cover of New Idea in the March issue of 2022. The video ad demonstrates cooking in a pan, with a voice-over narrating the ingredients used, finishing with 'Make Friday Night Pasta Night with San Remo'.

Imagine you are the Marketing Director at San Remo who worked with the advertising agency, Wavemaker, to create this new campaign.

Part (a): Write the advertising brief that San Remo would have given Wavemaker for this specific campaign. Make sure to include all the essential components.

Part (b): Other than developing a good brief, discuss some specific things San Remo and Wavemaker should do to have a good working relationship

Answer rating: 100% (QA)

a Advertising Brief for San Remo Campaign Make Friday Night Pasta Night Client San Remo Agency Wavemaker Campaign Name Make Friday Night Pasta Night Duration February to July 2022 Objective The primar... View the full answer