Sandra purchases Tide laundry detergent for the first time; she is in the ________ stage of the adoption process.

Select one:

A.diffusion

B.trial

C.sampling

D.adoption

E.brand insistence

Price lining is consistent with a product line that offers "good, better, and best" options.

Select one:

True

False

Consumer behaviour includes the decision process that determines purchase decisions.

Select one:

True

False

Which of the following statements best reflects the recent changes in Canada's retail landscape?

Select one:

A.There are few bricks-and-mortar retailers because these types of retailers are no longer required.

B.Canadians are one of the least technologically savvy populations and for this reason bricks-and-mortar stores will always be a retail mainstay.

C.Most consumers are both value-conscious and comfortable with technology, putting pressure on bricks-and-mortar retailers.

D.Consumers have the time and energy to compare products and services across many platforms.

E.Canadians are polite and as such are reluctant to comparison shop while standing in a physical retail location.