Sara Lee Corporation derives more than $1.5 billion of sales each year from the institutional market (for
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Sara Lee Corporation derives more than $1.5 billion of sales each year from the institutional market (for example, hospitals, schools, restaurants). Explain how a firm such as Sara Lee or General Mills might apply the concept of market segmentation to the institutional market.
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Strategic Management A Competitive Advantage Approach Concepts
ISBN: 978-0133444797
15th edition
Authors: Fred R. David, Forest R. David
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