Sarah and her co$-$workers have evaluated the current business situation and identified target markets for her company$$s recreational equipment products. The group then created products, prices, distribution, and promotion that should appeal to each of those target markets. By doing this, Sarah has also pinpointed what she thinks is an advantage her competitors cannot copy. Sarah and her firm have been developing:

competitive assessments

team$-$building exercises

a marketing strategy

a strategic vision.

a business mission statement.