Sarah's whole family has been driving Toyotas for more than 30 years. She doesn't want to be

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Sarah's whole family has been driving Toyotas for more than 30 years. She doesn't want to be the odd one out in her family, so she decides to get a Toyota as well. What type of reference group influenced Sarah?

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Management A Practical Introduction

ISBN: 978-0078112713

5th edition

Authors: Angelo Kinicki, Brian Williams

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Posted Date: Oct 30, 2023 07:50 AM

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Sarah's whole family has been driving Toyotas for more than 30 years. She doesn't want to be

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Sarah is influenced by a normative reference group A normative reference group is one in wh... View the full answer

Management A Practical Introduction

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