Save A Question 27 5 points Define Generic vs. Product Identifying generic and product market is important to the development of overall marketing strategy. These are the first steps toward identifying profitable target markets and developing the most effective marketing mix. By understanding the generic market, the marketing team can develop a broad understanding of the wants and needs of customer that it may fill but also better understand the scope of competition. Generic markets are defined by broadly defined customer needs, types of customers and the geographic area, but do not include product definition Product market definitions are more narrowly identify those customer needs and indude the type of product that potentially can fill those needs. Complete the chart below by matching the terms to the corresponding letter. User Needs B Generic Market Definition Customer Types A Product-market Definition Geographic Area D F Product type E D F Product type E 1. Disney Fun Away . D 2 3 East USA 4 Family Entertainment s Families 6. Amusement