Question: Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are
Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are issued rewards in the form of grocery coupons. For each litre of gasoline purchased, the customer gets a grocery coupon for 3.00 cents that can be redeemed in Save-Always Food Stores. The coupons have no expiry date. Save-Always Stores began selling gift cards in 2021 that do not have expiry dates. The following are selected transactions in 2020 and 2021:
| 1. | In 2020, the Gas Bars sold 3.20 million litres of gasoline resulting in gas sales of $3,840,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 68%. | |
| 2. | In 2020, customers redeemed $52,000 of the grocery coupons in the Food Stores. | |
| 3. | In 2021, the Gas Bars sold 5.85 million litres of gasoline resulting in gas sales of $7,605,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 86%. | |
| 4. | In 2021, customers redeemed $56,500 of the grocery coupons in the Food Stores. | |
| 5. | In 2021, customers purchased $88,000 of gift cards, and $48,000 of the revenue from gift card sales was to be recorded by the end of the year. |
(a)
Partially correct answer icon
Your answer is partially correct.
Indicate if the following activities will increase, decrease, or have no effect on each of revenues, expenses, and profit:
| 1. | Issuing grocery coupons when sales are made | Decreases revenues, expenses and profitDecrease revenues and profitIncreases revenues, expenses and profitNo effect on revenues, expenses and profitIncreases revenues and profit | ||||
| 2. | Redeeming grocery coupons | No effect on revenues, expenses and profitIncreases revenues, expenses and profitDecrease revenues and profitDecreases revenues, expenses and profitIncreases revenues and profit | ||||
| 3. | Issuing gift cards | No effect on revenues, expenses and profitDecreases revenues, expenses and profitDecrease revenues and profitIncreases revenues and profitIncreases revenues, expenses and profit | ||||
| 4. | Redeeming gift cards | Decreases revenues, expenses and profitIncreases revenues, expenses and profitIncreases revenues and profitDecrease revenues and profitNo effect on revenues, expenses and profit |
eTextbook and Media
List of Accounts
Save for Later
Attempts: 2 of 5 used
Submit Answer
Using multiple attempts will impact your score.
40% score reduction after attempt 4
(b)
(c)
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
