Question: Saved Help Save & Exi A perceptual map enables a manager to see how perceive competing products or brands, as well as the firm's own

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A perceptual map enables a manager to see how perceive competing products or brands, as well as the firm's own product or brand.
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competitors
nonusers
consumers
independent rating organizations such as Consumer Reports
stakeholders
Saved Help Save & Exi A perceptual map enables a manager

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