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Multiple Choice $1$ point

"For upscale American families who desire a carefree driving experience, Volvo is a premium$-$priced automobile that offers the utmost in safety and dependability" is a statement for Volvo in North America.

vision

positioning

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Multiple Choice

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A perceptual map enables a manager to see how. $$ perceive competing products or brands, as well as the firm's own product or brand.

stakeholders

independent rating organizations such as Consumer Reports

the CEO of the firm

consumers

competitors

Multiple Choice $1$ point

The axes on a perceptual map are

market share and market growth rate.

sales and profitability.

customer perceptions of the firm's product versus the brand of the firm's principal competitor.

product variety and profitability.

two important product attributes, ranging from high to low on that attribute.

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