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In addition to seeking ideas from more well$-$known sources, organizations also get ideas from universities, inventors, and smaller, nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

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scones with coffee$-$flavored cream frosting.

deep fried chicken skins for people who cannot eat pork.

a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

an Omega$-3$ enriched SKU for the Philadelphia cream cheese line.

a carbonated yogurt called Go$-$Gurt Fizzix.