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What are the key drivers for growth in business?

Question 5 options:

	Innovation
	Marketing
	Both of them
	None of them

Question 6 (2 points)

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Which of the following is correct about Market Value Principles?

Question 6 options:

	Create superior value for target customers
	Create superior value for the company collaborators
	Create superior value for the company stakeholders
	All of them

Question 7 (2 points)

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From the point of view of the manufacturer, the material suppliers can be viewed as the:

Question 7 options:

	Customer
	Client
	Collaborator

Question 8 (2 points)

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Which of the following statement is true about market exchange process?

Question 8 options:

	Marketing activities are required in the market exchange process.
	Marketing activities cannot guarantee that exchange transactions will occur.
	Customer value is the key for the exchange transaction to occur.
	All of them