Question: ( Scenario 1 2 - 2 ) Each medium under consideration in a media plan must be scrutinized for the efficiency with which it performs.

(

Scenario

12 - 2)

Each medium under consideration in a media plan must be scrutinized for the efficiency with which it performs. In other words, an advertiser might select American Life because it delivers messages to the largest target audiences at the lowest cost. Which of the following helps measure this?

Net volume

Price

/

cost transparency

Cost per thousand

Net promoter score

(Scenario 12-2) Each medium under consideration in a media plan must

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