Scenario $13\mathrm{.}3.$

Pine & Maple is an old house and apple farm in Nashville, Tennessee. Today, it operates as a nonprofit, giving tours of the house and farm to the public. Its mission is to educate the public about the significance of the farm in American history. In the past, it depended on ticket sales from these tours to maintain the upkeep of the farm and property. However, once the recession hit, sales of tickets declined. The managers decided to open a nonprofit apple cider line to supplement ticket sales. Pine & Maple grows apples on the property, and volunteers package the cider. At the end of the tour, guests can engage in cider tasting and purchase cider at Pine & Maple's store. The cider line has been highly successful, and any profits from selling the cider are reinvested back into the farm. It also operates a restaurant on the premises.

Refer to Scenario $13\mathrm{.}3.$ Which of the following are customers likely to use to evaluate Pine & Maple's core product?

Experience qualities

Intangibility qualities

Search qualities

Heterogeneous qualities