SCENARIO $14-2.$ You own a medium sized company that manufactures cardboard containers and boxes for a variety of uses. Your main customers are large manufacturing and moving operations. In the last few months you have noticed that you are suddenly in a situation where competitors are consistently able to outbid you. Your entire operations and product lines are in need of complete reorganization and redesign.

Because of resistance to change, your management team decides to create a blog in which the executive team will discuss, on a weekly basis, one change initiative the company is taking and why it is important. This tactic is called $\_\_\_\_\_\_\_\_$

a$.$

explicit and implicit coercion.

b$.$

developing positive relationships.

c$.$

participation and involvement.

d$.$

manipulation and co$-$optation.

e$.$

education and communication.