Question: Scenario 1 6 . 3 . Every year a small town hosts a popular relay race that gets nationwide attention. One year, Expedia donated a

Scenario

16.3 .

Every year a small town hosts a popular relay race that gets nationwide attention. One year, Expedia donated a travel package for the winner. The event always gets extensive media coverage.

Refer to Scenario

16.3 .

Expedia's donation of a travel package for the winner of the relay race was most likely an attempt to generate positive

q,

public relations

advertising

sales promotion

viral marketing

content marketing

Scenario 16.3. Every year a small town hosts a popular relay

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