Question: Scenario 1 6 . 3 . Every year a small town hosts a popular relay race that gets nationwide attention. One year, Expedia donated a

Scenario

16.3 .

Every year a small town hosts a popular relay race that gets nationwide attention. One year, Expedia donated a travel package for the winner. The event always gets extensive media coverage.

Refer to Scenario

16.3 .

The New York Times requested a photo of the winner. They posted the photo on the news website. Underneath they included a brief description of the race and the winner.

This is an example of a

captioned photograph

content marketing tool

product placement

press release

native advertisement

Scenario 16.3. Every year a small town hosts a popular relay

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