Scenario $18-2$

A young man decides to become a mass producer of T$-$shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick$-$and$-$mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relations issues too.

$($Scenari o $18-2)$ After $35$ years, he looks back to his beginnings. He had little money for a public relations agency early on so he had to create carefully worded messages, and strategically placed ads that the public would perceive in a very positive light. In essence, he was using a type of:

a$.$ reactive strategy.

b$.$ corporat e advertising.

c$.$ fre e publicity.

d$.$ influence $r$ marketing.