Scenario $18-2$

A young man decides to become a mass producer of T$-$shirts. His small factory located in Oregon begins promotingitself by hiring excellent seamstresses and tailors $($sewers$),$ offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly $$made in America.$$ The company eventually adds other clothingitems, opens three brick$-$and$-$mortar retail stores in several large cities, and expands to online shopping. Over theyears, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and anopponent of the traditional view of $$sweatshops$.$ However, along the way, it deals with a few public relations

issues too.

$($Scenario $18-2)$ A conflict over sweatshops passes, things settle down, and the young man goes on to build his business$$knowing that a rashof bad publicity could have damaged his business even before he got started. Now, he knows that he is part of anindustry with many questionable players. He is also aware that the chance of being associated with sweatshops, illegal hiring, or other unsavory aspects of business is high. Therefore, what should he prepare in order to be in a better position to issue public statements based on current and accurate data.

a$.$

Reactive strategy

b$.$

Press conference

c$.$

Public relations audit

d$.$

Publicity stunt