Scenario 1: You are the marketing manager of the company of your choice responsible for developing the tactical and strategic marketing plan. He is also responsible for the successful implementation and evaluation of the plan and has overall P&L responsibility for his product/service line.

Scenario 2: You are the owner of a small or medium business. He is currently developing his marketing plan for the coming year. The marketing plan will include the elements of the tactical and strategic plan. You will also discuss the implementation and evaluation of the strategic marketing plan.

Answer the below:

• Describe the selected scenario and details about the company and/or product line.
• Discuss which one by Michael Porter

Answer rating: 100% (QA)

SOLUTION Scenario 1 In this scenario I am the marketing manager of CocaCola responsible for developing the tactical and strategic marketing plan CocaCola is a global leader in the beverage industry kn... View the full answer