Scenario $1$: Zenith Electronics

Industry: Consumer Electronics

Challenge: Zenith Electronics, once a leader in the television and radio market, is struggling to keep pace with the rapid advancements in smart home technology. Despite their strong brand heritage, their product line has become outdated, lacking integration with loT $($Internet of Things$)$ devices and smart ecosystems that consumers now demand.

Objective: To rejuvenate the brand by innovating their product line to include smart home technology that can integrate seamlessly with existing smart ecosystems and appeal to a tech$-$savvy consumer base

Scenario $2$: GreenLeaf Publishing

Industry: Publishing

Challenge: GreenLeaf Publishing, a traditional book publisher, faces declining sales due to the rise of digital media and e$-$books. Their current model relies heavily on physical book sales through brick$-$andmortar stores, which are increasingly becoming obsolete.

Objective: To transform the company by adopting digital publishing technologies, creating an e$-$book platform, and exploring new digital formats to reach a broader audience, including interactive and augmented reality books.

Scenario $3$: OldSchool Toys

Industry: Toy Manufacturing

Challenge: OldSchool Toys specializes in traditional children's toys, but has seen a decline in interest as children's play habits shift towards electronic and interactive toys. They need to modernize their offerings without losing the brand's nostalgic value.

Objective: To innovate by incorporating technology into traditional toy designs, creating interactive and educational experiences that appeal to both children and parents seeking quality screen time.

Scenario $4$: FleetWheels Auto

Industry: Automotive

Challenge: FleetWheels Auto, a manufacturer of gasoline$-$powered vehicles, is facing regulatory pressures and a market shift towards electric vehicles $($EVs$).$ Their lack of EV offerings threatens their market position and long$-$term viability.

Objective: To pivot the company's focus towards the development and production of electric vehicles, including investing in battery technology and establishing partnerships for EV charging infrastructure.

Scenario $5$: Savory Eats Restaurants

Industry: Food Service

Challenge: Savory Eats, a chain of casual dining restaurants, has experienced a downturn in dine$-$in customers due to changing consumer preferences towards fast, healthy, and tech$-$enabled dining experiences.

Objective: To revamp the dining experience by integrating digital ordering systems, creating a healthconscious menu, and exploring meal subscription services for home delivery to meet the demands of more health$-$aware and convenience$-$seeking customer base.

Scenario $6$: Vista Travels