Question: Scenario 2- Develop a contingency plan to manage the increase in budget needs Assume that the BoD has not approved additional financial resources for the

Scenario 2- Develop a contingency plan to manage the increase in budget needs Assume that the BoD has not approved additional financial resources for the CI initiative Outline the contingency plan to keep the initiative within budget and describe how it would be implemented

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=+What is the brand's character or personality?

=+8. Did you correctly position or reposition the product in the mind of the consumer?

=+7. Did your audience walk away with a message that reinforced or changed their