Question: Scenario 7 . 2 Use the following to answer the questions. Both the Toyota Sienna and the Nissan Quest were very popular choices for family
Scenario
Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans. Toyota noticed that the majority of its customers were
families with or more children, and so they developed commercials that featured larger families. They also produced commercials that
featured Hispaniclooking actors and for some markets, in Spanish. Alicia Desario and her husband were currently shopping for a van for their
family. As Alicia listened to an advertisement on the television about the Nissan Quest, she noticed that the Nissan cost about $ and had
gas mileage of about mpg She recalled an earlier ad for the Toyota Sienna, which also cost about $ but had gas mileage of about
mpg She also liked the way the family was portrayed in the Toyota ad showing the children in the back seats having plenty of room, watching
the DVD players, and having their own sound controls. When she spoke to Carlos, her husband, about how much she liked the Toyota van, he
replied that its gas mileage was too low at only mpg Since Alicia didn't agree with that number, he produced a magazine ad that supported
his claim of the mpg for the Toyota. Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the
Toyota and the Nissan
Refer to Scenario Carlos' knowledge of the correct gas mileage is an example of the
component of his attitude toward the Toyota,
while Alicia's feelings about the children in the commercial being happy in the Toyota van were an example of the
component of her
attitude.
behavioral; affective
cognitive; affective
affective; behavioral
affective; cognitive
cognitive; behavioral
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