Question: Scenario 7 . 2 Use the following to answer the questions. Both the Toyota Sienna and the Nissan Quest were very popular choices for family
Scenario
Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans. Toyota noticed that the majority of its customers were families with or more children, and so they developed commercials that featured larger families. They also produced commercials that featured Hispaniclooking actors and for some markets, in Spanish. Alicia Desario and her husband were currently shopping for a van for their family. As Alicia listened to an advertisement on the television about the Nissan Quest, she noticed that the Nissan cost about $ and had gas mileage of about She recalled an earlier ad for the Toyota Sienna, that also cost about $ but had gas mileage of about She also liked the way the family was portrayed in the Toyota ad showing the children in the back seats having plenty of room, watching the DVD players, and having their own sound controls. When she spoke to Carlos, her husband, about how much she liked the Toyota van, he replied that it had too low of gas mileage at only Since Alicia didn't agree with that number, he produced a magazine ad that supported his claim of the for the Toyota. Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
Refer to Scenario The fact that Alicia had remembered the gas mileage of the Toyota Sienna incorrectly is most likely an example of
perceptual bias.
selective distortion.
selective retention.
selective expression.
perceptual extension.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
