$($Scenario $7-4)$ One research assistant is drafting a proposal for a research project. The client's primary objective is to find out whether the new ad rings true with consumers, or whether they feel the way the ad wants them to feel. The employee wants to know what test would specifically explore this aspect of the ad$.$ Which of the following do you recommend?

a$.$ Thought listing

b$.$ Recognition testing

c$.$ Recall testing

d$.$ Resonance testing