SCENARIO B:

You are considering locating a store in one of five communities.

• The average customer per capita expenditures per month are as follows: Community A, $8.00; B = $14.00; C = $9.00; D = $12.00; and E = $9.00.
• There are on average 3.5 persons per household in each community.
• The number of households per community is: A = 14,000; B = 10,000; C = 19,000; D = 16,000 and E = 13,000.
• The square feet of retail space by community is: A = 10,000; B = 8,000;C = 15,000 D = 12,000 and E = 11,000.
• The propensity to travel to spend is 2.0.

Which community is best for your store if your facility is 3,000 square feet?

		Community A
		Community B
		Community C
		Community D
		Community E