Scenario for Final We are passing an uncertain time that can be very difficult for us to comprehend. Many are assuming that this pandemic of COVID-19 might be here for a long time, couple of years at least. Businesses are facing an unprecedented challenge to survive. The impact of this pandemic will affect different industries differently and hence, they need to adapt accordingly. The post pandemic world can be very different from the one that we know. Consumers will adapt a different lifestyle and a conservative economic approach. The overall economic situation might continue to decline for a long time before it starts to pick up again. Even global leaders are not thinking any differently for businesses in 2020. For people in business, 2020 is really just a year for staying alive. Dont even talk about your dreams or plans. Just make sure you stay alive. If you can stay alive, then you would have made a profit already Jack Ma In our country, businesses have started to operate in limited scale and might get back close to full scale after the month of September 2020. E-commerce industry in Bangladesh: E-commerce businesses are anticipating a silver lining from the Covid-19 shutdown as a significant number of customers are now more inclined towards ordering online than ever before, which might boost the industry in the post-pandemic period. Industry leaders and businesses said a segment of consumers who have never thought of using online services for their daily needs, are now enjoying such services and expressing their satisfaction in the convenience of the platform. The shift of consumer attitudes about online shopping for daily necessities is promising. Although few of the market experts/ leaders have been saying, this year is a good start for e-com industry to established themselves as they are in high demand now, in reality, only few of the companies are standing tight in this challenging time, especially those who were previously involved in few specific categories like- grocery, food & snacks and FMCG. Health-related items such as hand sanitizer or masks witnessed about 200% increase in sales in the last few weeks, and the demand is greater outside Dhaka. Although currently the change is apparent from a handful of companies, in post-pandemic times, this trend could bring in a huge surge for the e-commerce businesses. Even highly contributed categories like electronics; home appliances and fashion have been declining ever since the pandemic started. Just to survive, some of them have already shifted their focus in between these categories and investing more on groceries and other household items (i.g Daraz) and some have added new services along with their existing ones (i.g. Foodpanda adding Panda Mart; Pathao adding Tong).

TASK Lets assume that you have just graduated from North South University and opened up a marketing consultation firm where you help brands/companies not just with their advertising needs but also with overall marketing strategies. (Company name will be assigned to you) has chosen your company as their marketing consultant and the Management has assigned you the responsibility to create a plan for the changes required in strategies due to the Covid-19 crisis.

Note: you choose any e-commerce company

Question. minimum answer length: 1 to 1.5 pages

According to Chaffey et al (2009), user engagement is Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand. Explain how you would go about enticing or promoting user engagement for the assigned brand.