Scenario

For this assignment, you are going to be creating an informational newsletter that an entry-level marketing associate could utilize as a refresher on five basic marketing concepts: market research, segmentation, pricing, targeting, and positioning. You will be creating this newsletter using Smore a free online webtool.

The newsletter will:

Provide a detailed description of market research, segmentation, pricing, targeting, and positioning

Provide a detailed analysis of the role these five concepts play in a marketing plan. For this section, you should discuss how these concepts:

o Mold the beginning stages of a marketing plan

o Change throughout the course of a marketing plans life

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of marketing plans life.

Segmentation

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of a marketing plans life.

Pricing

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of a marketing plans life.

Targeting

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of a marketing plans life.

Positioning

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of a marketing plans life.