Scenario

In the BMC slide deck, you will make educated assumptions $($based on research in Marketline, Yahoo Finance, or the company$$s website$)$ about your selected MetLife Pet Insurance a part of MetLife Insurance company resources, partnerships, cost structures $($what needs to be paid for$),$ how the Virtual Visa for Veterinary Services $($product sold online, in$-$store, or both$),$ and the unique value proposition for a specific targeted market segment.

All $9$ segments of your redeveloped BMC must encompass elements to achieve new product$/$service feasibility.

Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion $($DEI$),$ as well as corporate social responsibility $($CSR$).$ In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that $$give back$$ to the communities they serve do better and are supported by millennial buyers$$a big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.

Prompt

You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers.

Specifically, you must address the following rubric criteria:

Deliver a unique value proposition.

Leveraging the blue ocean strategy, what makes the product or service unique? How does it provide a strategic advantage in the marketplace?

Answer key business model questions about the customer.

Customer acquisitionsRevenue modelsPrice points for the product$/$serviceKey activities for the value proposition $($product or service$)$

Answer key business model questions about assets, partners, and cost.

Assets available Key partnersCost structures

Import your existing business model canvas chart from Module Four.

Clarify your business model assumptions.

Check your assumptionsComplete the assumptions chart

Prepare to meet customers.

Highlight the materials needed

Update your documentation.

Targeted segment Type of value delivered How the product is unique